The Moral Equality narrative posits that the lives of animals possess the same inherent value as human lives, supported by philosophical reasoning and empirical evidence, including recent findings that demonstrate conscious experience in certain animal groups.

You are a social media influencer with a platform based on following a vegan lifestyle. You have previously been offered small corporate sponsorships from companies selling meat alternatives. Recently, the largest meat producer in your country has brought to market a lab-grown meat product that does not require the use of animals at any stage in its development. This company offers you a larger sponsorship to promote their product as a cruelty-free alternative to meat. 

Intensive animal farming, also know as factory farming, is an approach to animal husbandry that is highly efficient. It typically involves the use of high stocking densities, large scales of production, wide use of antibiotics and growth hormones, and high levels of automation while largely disregarding animal welfare.